Our Story

Welcome to Pio Pio Kids. We are a woman-owned store that curates the finest pieces of childrenswear made in Spain.

I am Isabel, founder of Pio Pio Kids. Growing up in Spain, I always loved the way children looked, perfectly put together in their traditional clothing. When I became a mother in 2020, I was eager to dress my daughter in the beautiful ensembles I was used to seeing Spanish kids wear. But I was disappointed to see the clothes I was looking for were extremely hard to find in the U.S. That is how Pio Pio Kids was born, from a mother’s desire to see her kid impeccably dressed in classic childrenswear at an affordable price.

My dream of bringing that timeless style to the U.S. became a reality in 2021, when we identified an opportunity in the market and decided to pursue it. Each season we strive to bring you the very best of Spanish children’s fashion, scouting new brands you will find exclusively at Pio Pio Kids.

If, like us, you love seeing children dressed like children, you are in the right place. We hope you enjoy our curated selection and share our love for classic children’s fashion.